NOTE: Some lower tier travel agencies will only have access to Virtuoso and not the hotel’s own branded booking channel like we do. Hotels prioritize their own branded booking channel over Virtuoso and Amex FHR. Of course, some properties are Virtuoso only and don’t have their own preferred partner program.
For example: If you book a Four Seasons Preferred Partner Rate online, you will get better preferential treatment than somebody who booked the same property with Virtuoso (and they of course will get better treatment than somebody booking directly on FourSeasons.com).
