Palm Beach has officially entered a new era of luxury hospitality.
Oetker Collection the storied European hotel group behind some of the world’s most iconic grand hotels has opened its first United States property: The Vineta Hotel in Palm Beach, Florida.
Originally slated for a late 2025 debut, the 41-room boutique retreat is now welcoming guests following a thoughtful transformation of a 1926 landmark in the heart of town.
Originally built in 1926 as the Lido-Venice, the hotel was renamed The Vineta in 1928 and operated under that name for nearly five decades before later becoming The Chesterfield.
In 2022, the property was acquired for $42 million by Reuben Brothers. Under Oetker Collection’s stewardship, the hotel has undergone a meticulous transformation, just ahead of its centennial celebration in 2026.
The pale pink Mediterranean Revival façade remains intact, preserving its historic character while introducing a lighter, more expansive interior concept.
The Vineta Hotel is a 41-room luxury boutique hotel in Palm Beach and the first American property from Oetker Collection. Located at 363 Cocoanut Row, two blocks from Worth Avenue, the hotel blends preserved Mediterranean Revival architecture with refreshed blue-and-white coastal interiors. Seasonal rates range from approximately $700 in summer to $2,350 during peak season.
Interior Design: Tino Zervudachi (London-based)
Architecture: Spina O’Rourke + Partners
Room count reduced from 57 to 41
Larger, more generous layouts
Blue-and-white coastal palette
Residential, European sensibility
Reducing the room count was intentional, a strategic move toward exclusivity rather than scale.
The Vineta Hotel sits at 363 Cocoanut Row in central Palm Beach, just two blocks from Worth Avenue.
For travelers seeking:
Walkability to luxury shopping
Proximity to private clubs
Immediate access to dining
A quieter setting than oceanfront mega-resorts
This location is highly strategic.
It offers the intimacy of a boutique property while remaining in the heart of Palm Beach’s social and retail core.
The 41 rooms and suites are designed with:
Larger footprints than the previous layout
Crisp coastal interiors
Residential-style flow
Refined but understated luxury
This is Palm Beach interpreted through a European lens.
The retro-glam pool is open from morning through early evening and serves as the hotel’s social anchor.
Unlike larger Palm Beach resorts, the scale here remains intimate — curated rather than crowded.
The hotel introduces three food and beverage concepts:
Coco’s
The signature restaurant serving Mediterranean-inspired cuisine alongside select classics inspired by Hôtel du Cap-Eden-Roc — a subtle nod to Oetker’s French Riviera heritage.
Ideal for long lunches and elegant dinners.
The Bar
Located at the Pool House and focused on cocktails.
The Pool House
Relaxed elegance for lunch, light bites, and daytime dining.
Afternoon tea is served in the courtyard — aligning beautifully with Palm Beach tradition.
Seasonality plays a significant role in Palm Beach pricing.
Current 2026 ranges:
March–April: $1,900–$2,100 per night
June–September: starting around $700
October: rates rise again
Festive season: peaks around $2,350
Summer presents strong value relative to peak winter demand.
Many clients will naturally compare The Vineta to The Breakers Palm Beach.
Here’s how they differ:
The Breakers
Oceanfront
500+ rooms
Multi-generational resort feel
Large-scale amenities and restaurants
The Vineta
41 rooms
Two blocks inland
Boutique, residential atmosphere
European design influence
Highly discreet scale
The choice depends on whether you prefer grand resort energy or refined intimacy.
The Vineta is ideal for:
Couples seeking Palm Beach with privacy
Clients familiar with Oetker Collection’s European properties
Travelers who prefer boutique scale
Guests who prioritize location near Worth Avenue
It may not suit families seeking large resort infrastructure or expansive beachfront programming.
As a preferred partner of Oetker Collection, The Suite Sojourn is able to extend exclusive Oetker Collection Pearl Partner benefits at The Vineta Hotel.
All clients of The Suite Sojourn will receive complimentary Oetker Pearl benefits when staying at the Vineta. Contact The Suite Sojourn for property-specific details.
